Why is data integration key to digital transformation?

In today’s increasingly data-driven world, digital transformation is a necessity. And businesses that are unlocking intelligence from their data stand a better chance of keeping pace with the rapidly changing digital landscape than their competitors.

The key to successful digital transformation for any business is to optimise the way in which it interacts with its data. By using technology to integrate different data sources, enable data clarity and transform it into actionable insights, businesses can begin to revolutionise their operations.

Get it right and the benefits of data integration are plentiful, powering digital transformation through a greater understanding, alignment, and actioning of data.

Understanding Data Integration

Data integration refers to the technical process of combining data from multiple sources to generate unified sets of information for operational and analytical uses. Its primary business objective is to produce integrated data sets that are accessible, reliable, and meet the information needs of different end users within an organisation.

Integrated data gives business leaders a complete picture of their operations, supporting business intelligence (BI), enterprise reporting and advanced analytics. A unified data integration strategy is therefore “an integral part of a modern digital transformation model”.

The Benefits of Data Integration for Digital Transformation

  • Customer Experience: Data integration enables businesses to combine data from the many digital touchpoints of the modern consumer. From this, business leaders are able to gain a deeper understanding of their customers and to act upon strategic insights in order to improve the overall customer experience.
  • Business Intelligence (BI): Business intelligence (BI) is one of the most significant use cases for data integration and it plays a vital role in a business’ digital transformation journey. Data integration technology creates a unified view of data that business intelligence software can then access to produce business insights.

“Digital transformation enabled by business intelligence (BI) solutions presents an enormous opportunity to drive growth and profitability.”

  • Data Visualisation: In order to remain competitive in a rapidly changing business landscape, decision makers require immediate access to relevant data and critical interpretations. Thanks to data integration, businesses are able to merge their data into a more accessible visual format, supporting improved communication and collaboration, as well as enabling better and faster decision making.

Integrate, Visualise, Analyse, and Simulate Your Data with Slingshot Simulations

Without an effective data integration strategy, digital transformation is not possible. Every organisation must have access to a complete and unified format of data that aids in decision-making and drives sustainable and long-term business growth.

Compass: EngineTM is IP protected for massive-scale data and simulation so we can travel with you through your digital transformation journey. Contact our dedicated team to learn more.