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Sustainability Initiative

How Slingshot is working towards a greener and more sustainable future...

We believe that everyone has a part to play in ensuring that our world is a safe and sustainable place to live, whether that be environmental or economical sustainability. Tech companies can be massive contributors to the decline of the environment:

“Researchers in 2020 highlighted that up to 3.5% of carbon emissions will come from information processing and transmission”

Sustainability Chart of Recycling, Windmills and Plants

What are Sustainable Digital Twins?

Sustainable Digital Twin integrates and analyses data, simulates outcomes, and is implemented in a sustainable way, while focusing on sustainable outcomes.

Our Sustainable Digital Twin Information Day

We hosted the Digital Twin Consortium in a Leeds Digital Festival event. Find out more here!

“Once you start down the dark path, forever it will dominate your destiny”

YodaStar Wars Episode V

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We work with the Rainforest Trust...

Our data-based and spatial-optimised solutions can allow us to save tropical ecosystems and the species which inhabit them.

The IoT will generate

> 1

Zettabytes of data

Of which

> 1 %

is estimated to be dark data


> 1 MN

tonnes of CO2 emissions

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What is Dark Data?

Data that is not used to derive insights or decision making.


  • Up to 52% of all information an organisation produces and stores is Dark Data.
  • Dark Data alone caused the release of about 6 million tonnes of CO2 into the atmosphere in 2020. 


“There are no passengers on spaceship earth. We are all crew.”

Marshall McLuhan, Philosopher

Our Pledges

Become Net Zero by 2025

Move to renewable energy resources

Recycle, reuse and reduce dark data

Demonstrate the value of data in the circular economy

Continue to support Environmental and Economic Sustainability initiatives

Always looking to learn.

Sustainability Checklist

Action Plan

Our Sustainability News...

data board with heart-shaped leaf
Sophie McKee

7 Ways To Make Data More Sustainable

Will data ever be truly sustainable? In response to’s recent article: Can Consumer Tech Ever Really Be Sustainable? Slingshot’s team and community look at whether the data

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What Next?